signal / operating approach
Findings before recommendations
How the practice works
Adele Marchetti started Signal Loom in Omaha in 2021 after watching three employers buy software to fix problems nobody had measured. Every engagement here begins by observing the work as it is actually done, and the findings are written down before any recommendation is made.
Principles
- Measure the process before changing it.
- Keep observations separate from advice.
- Resell no software and take no referral fee.
- Leave the client able to run it alone.
How an engagement runs
- Discovery
- Findings
- Roadmap
- Review