Four florists work at 112 Ashfield Row. The six services are divided between them in pairs, so every service has someone whose day it mostly is, and a visitor always knows who that would be.
Founder and lead florist
Leads the wedding and sympathy work and takes the consultations where a brief still has to be found. Sets the buying list every market morning, and says plainly when a requested flower will not be worth its price that week.
Senior floral designer
Builds the vase arrangements and the larger tributes, and keeps shape and palette consistent across a run of them. Every piece is worked from what the buckets actually hold that morning rather than from a catalogue picture.
Client and order coordinator
Collects the details that make an enquiry useful: the date, the address, the occasion, the palette and anything the recipient should not be sent. This role helps choose an appropriate service without promising a delivery slot through the form.
Workshop and conditioning assistant
Cuts, strips and conditions every delivery as it arrives, and keeps the buckets, the cold store and the tools clean. The role records what came in short, so the counter is never selling a stem the workshop does not have.
The six services are divided between the four florists in pairs. A visitor may ask for a particular florist through the contact form; availability is confirmed separately.
The contact form takes a question and sends it to the shop. Book goes to the ordering page; neither one confirms a date by itself.
An email address only, used to send occasional notes about the shop. No offers chased by a countdown and no third party.
It is published in the open, where anyone can copy it, so it is left short of its final polish and audit pass. The design chosen is fully audited and polished before it goes live.