Selected practice
Product strategy
Deciding what to build and in what order, with the reasoning written down so the team can argue with it.
Read the scopeProduct design studio · Brooklyn
Ideas shaped into useful systems.
A Brooklyn product design and creative direction studio run by Elena Cardoso, working with small product teams from first sketch to launch.
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Overview
Elena Cardoso — selected practice.
A Brooklyn product design and creative direction studio run by Elena Cardoso, working with small product teams from first sketch to launch. Most engagements run four to twelve weeks against a scope agreed in writing first.
Selected work
A clear record of process and responsibility.
Selected practice
Interface design
Screens, flows and states designed to the edge cases, not just the demo path.
Read the scope
Selected practice
Design systems
Type, colour and components documented well enough that engineers stop guessing.
Read the scopeIndex
Capabilities, arranged as a working index.
Product strategy
Roadmap shaping, scope cuts and the trade-offs nobody wants to name out loud.
Interface design
Wireframes through to production-ready screens, in Figma, with the empty and error states drawn.
Design systems
Tokens, components and usage notes, handed over with a written maintenance plan.
Prototyping
Clickable builds and paper studies that settle an argument in a week instead of a quarter.
Research synthesis
Interview notes and analytics turned into a short document a team can act on.
Creative direction
Art direction, photography briefs and brand application across a product and its marketing.
Before work begins
Scope first. Estimates after.
Send what you have, however rough. A scope note and a fee range come back before anyone talks about a start date.
Start an enquiryWhat clients say
“She cut a fourteen-screen flow down to six and the drop-off went with it.”