
17 yrs
Dana Whitfield
Founder · CFP®
Built Meridian on a fiduciary, fee-only promise after a decade in the commission world.
PlanningRetirement
Credentialed, independent and genuinely on your side. Book any of them by name.

Built Meridian on a fiduciary, fee-only promise after a decade in the commission world.

Designs the low-cost, globally diversified portfolios at the heart of every plan.

Helps families keep more of what they build, legally and calmly.

Specialises in pensions, exits and succession for founders and directors.
It is published in the open, where anyone can copy it, so it is left short of its final polish and audit pass. The design chosen is fully audited and polished before it goes live.