property / operating approach
Two agents, one office, no handoffs
How the office works
Leona Whitfield opened Frame & Field on the South Hill in 2016 after a decade of listing homes for a national brokerage. The office stayed small on purpose: the agent you meet at the first consultation is the one who writes the offer and sits at the closing.
Principles
- Price from comparable sales, never from hope.
- Say what a house will not do for a buyer.
- Never represent both sides of one sale.
- Put every agreed next step in writing.
How a sale runs
- Consultation
- Valuation
- Listing
- Closing