Wilder & AshProvidence RI Book
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Behind the chairs

Four stylists, four things they are asked for

Four people run Wilder & Ash Hair Salon between them. Each one takes every service on the board, and each one has two the salon sends their way first. The photographs below show each stylist at work: at the chair, at the mirror, or close in on the hands and the tools.

The four stylist records

Shears working at the nape of a caped client's head. Photographed from behind; no face is in frame.

No. 01

Nora Wilder

Owner and lead stylist

Nora Wilder opened Wilder & Ash Hair Salon and still takes the first chair on every day the salon is open, working scissor-led shapes that are cut to the way the hair actually grows rather than to a photograph held up on a phone. The opening minutes of an appointment go on asking how the hair behaves on an ordinary morning, and the cut is checked dry at the end, so the line that leaves the salon is the one that turns up the next day.

Responsible for the cutting standard the other three chairs work to.

Service focus

Close view of shears taking a line along a caped client's hairline.

No. 02

Isabel Ash

Senior stylist

Isabel Ash works the colour side of the board and takes the longest appointments in the diary, matching a shade against the hair by the window in daylight rather than under the mirror lights that flatter everything. Every formula goes into the book at the first visit so the second one can be repeated exactly, and an honest answer comes back when hair wants a fortnight's recovery before it is worth colouring again.

Responsible for every colour formula the salon writes down.

Service focus

A black-and-white photograph of a hairdresser setting a client's hair, both reflected in a round salon mirror.

No. 03

Theo Marchetti

Colourist and consultation lead

Theo Marchetti reads the messages that arrive through the contact form and writes most of the replies, which is why an enquiry describing the hair comes back with a service named and a price attached rather than with a request to telephone during opening hours. At the chair it is the longer colour work — a full colour with a cut behind it, or lightening hand-painted through the lengths and toned to finish.

Responsible for what the salon promises before anybody sits down.

Service focus

A flat iron drawn down a length of long, straight brown hair.

No. 04

June Okafor

Stylist and salon coordinator

June Okafor keeps the diary, answers the telephone and makes certain that every appointment has the right amount of time behind it, which is the reason the salon runs one chair at a time and nobody is moved along to make room for the next name. There is cutting and finishing work on the busier afternoons too, and the patch-test dates for every colour booking are written into the book by the same hand.

Responsible for the timing of the day and for the book itself.

Service focus

Talk to the salon

Ask for a stylist by specialty

Naming a stylist in a message is enough. If they are not working the day being asked about, the reply says which days they are.

Book an appointment Send a message Email the salon

The column

A short note when the salon changes something

Holiday hours, a stylist joining or leaving, a price that moves. Two or three notes a year and nothing else.

The privacy notice explains what happens to the address.

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